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IMRS · For Marketing Agencies & Performance Marketing Teams
The weekly client report that writes itself.
IMRS pulls Google Ads, Meta, GA4, and TikTok data every Monday 8am, runs full multi-channel analysis, and emails branded reports — with AI-written narrative — to your stakeholders.
Theta Intelligence built IMRS for the agency that's stuck between two bad options: hire another marketing analyst at $90K/yr, or spend three days a week assembling reports that clients only half-read. IMRS is the automated reporting engine that pulls every channel, runs the analysis, writes the narrative, and delivers branded reports your clients actually want to read — at 1/30th the cost of an analyst hire.
The problem
Where IMRS fits.
Marketing analysts spend 2–3 days a week stitching reports
Pull from Google Ads, pull from Meta, pull from GA4, paste into a Looker dashboard, write a narrative on top, send to client. Repeat for 10 clients. That's the whole week — and clients still complain it's just numbers, not insight.
Each client wants a custom report; you can't scale past 10 accounts
Client A wants brand metrics. Client B wants e-commerce KPIs. Client C wants lead-gen attribution. Hand-building each one means you stop accepting new accounts at 8–10 — that's a hard ceiling on agency growth.
Looker dashboards no one reads
Your clients log into the dashboard once, see 47 charts, get overwhelmed, log out. They want a story: 'here's what happened this week, here's what to do next.' Charts alone don't deliver that.
Anomaly detection requires constant manual review
Spend spike on Tuesday? CPA drift? Quality score drop? Without dedicated monitoring, you find out from the client three weeks later. IMRS surfaces anomalies in real time, between the weekly reports.
Agency ROI math
One marketing analyst fully loaded: $90,000/yr. IMRS Growth at $2,800/mo serves 10–15 client report cycles per week. Even if you keep one analyst for strategy and creative oversight, IMRS saves $54,000+ per year per client roster while increasing the depth of weekly reporting and removing the bottleneck on agency growth.
How IMRS works for Marketing Agencies & Performance Marketing Teams
Built for the specific way you operate.
White-label branded HTML reports
Your colors, your logo, your client's brand if needed. PDF export for client decks. Email delivery to as many stakeholders as your client wants — IMRS handles the distribution.
Per-client configuration
Each client gets their own ad platforms, KPIs, narrative tone, alert thresholds, and report frequency. Client A's report can talk about brand awareness; Client B's can talk about ROAS and CAC. One platform, every report different.
Real-time anomaly alerts
Spend spike, ROAS floor breach, conversion drop, quality score change, competitor surge — IMRS fires alerts to you (and optionally to the client) the moment patterns deviate. No more learning from the client.
Multi-channel synthesis
Google Ads, Meta Ads, TikTok, GA4, Klaviyo, HubSpot — IMRS pulls from all of them and runs cross-channel analysis. Where most reporting tools hand you the data, IMRS hands you the story.
Competitive intelligence
Auction insights from Google Ads + Meta Ad Library scans + market-share signals. Your weekly client report can include 'here's what your competition shipped this week.'
Pricing
IMRS Starter — $1,500/mo + $2,250 setup. Single brand or in-house team. IMRS Growth — $2,800/mo. Agency with 10–15 client roster. IMRS Enterprise — $5,500/mo for agency with 40+ clients.
FAQ for Marketing Agencies & Performance Marketing Teams
Questions Marketing Agencies & Performance Marketing Teams ask first.
Yes — Growth and Enterprise tiers include full white-label. Reports go out under your agency's brand, your colors, your logo. Clients never see Theta Intelligence. Configurable on a per-client basis.
Google Ads, Meta (Facebook + Instagram), TikTok Ads, LinkedIn Ads, Google Analytics 4, Klaviyo, HubSpot, and Mailchimp natively. Other platforms can be added via custom integration on Enterprise tier.
Yes — per-client configuration is the default. Each client's report can have its own set of KPIs, its own narrative tone, its own anomaly thresholds, and its own delivery cadence.
We tune Claude Opus's narrative voice during onboarding for each client. Some clients want clinical and concise; others want warm and conversational. We A/B test the first 2–3 reports per client and lock the voice.
Both. The default delivery is branded HTML inline in the email (no clicking through). PDF export is generated for every report and attached for client deck-building. White-label end-to-end.
Ready to deploy IMRS?
Join the waitlist for priority deployment. Founding clients get first access, early onboarding, and direct attention from the Theta Intelligence team.